The Virtual Theatre is a multifunctional and interactive shop system for launch and presentation of the VideoWave®Entertainment System. The concept, functions and design were specified by BOSE. The prototype and the production version of the shop module were developed in close cooperation with the design department of AV DESIGN.RETAIL SOLUTIONS. Comprehensive assembly instructions have been written and appropriate training given for assembly by teams commissioned directly by BOSE. The Virtual Theatres will be produced by AV DESIGN.RETAIL SOLUTIONS. The logistics will be tailored specifically to the customer, involving continuous consultation with BOSE.